Marine Corp essays

Marine Corp essays The United States Armed Forces are the top elite fighting forces of the world. Two hundred and twenty-six years in existence, the Marine Corps, a sister branch of the Department of the Navy, upholds the highest standards and traditions of Americas military power. Being a Sergeant for the worlds greatest fighting force, I have extreme opinions on how these two branches of service differ. It is clear to distinguish the differences by taking into consideration the following: history, traditions, and leadership of both branches of service. Although the Marine Corps is categorized as the Department of the Navy, there are very strong distinctions, which allows each branch of service to stand on its own. The Marine Corps was created on November 10, 1775, in Philadelphia, Pennsylvania, at Tun Tavern by a resolution of the Continental Congress, which raised two battalions of Marines (Marine Battle Skills Training Handbook 1-2-3). In 1834, the Marines came under the Department of the Navy. Captain Samuel Nicholas, who is traditionally considered the first Commandant of the Marine Corps, took charge of these battalions. Marines have been notorious for winning battles ever since the Revolutionary War in 1776, up to the current offensive attacks in Afghanistan. One month earlier, the history of the United States Navy began. October 13, 1775, the Continental Congress authorized the outfitting of 10-gun warship for intercepting such transports as may be laden with stores for the enemy, (Blue Jacket Manual 132) the start of the United States Navy. The United States Navy was created to protect the countrys shoreline against pirates and other amphibious assaults. Currently the Navy is the second largest branch of the armed forces and is growing each day. Three hundred and sixty-five days out of the year, the Navy has seventy-five percent of its naval fleet afloat. Unlike the Navy, the Marin...

The Unexpected Presidency of Gerald R. Ford

The Unexpected Presidency of Gerald R. Ford Becoming vice president or President of the United States are no small feats. But between 1973 and 1977, Gerald R. Ford did both- without ever getting a single vote. How did he do that? In the early 1950s, when Michigans Republican Party leaders urged him to run for the  U.S. Senate  Ã¢â‚¬â€œ generally considered the next step to the presidency – Ford declined, stating that his ambition was to become  Speaker of the House, a position he called the ultimate achievement† at the time. â€Å"To sit up there and be the head honcho of 434 other people and have the responsibility, aside from the achievement, of trying to run the greatest  legislative  body in the history of mankind,† said Ford, â€Å"I think I got that ambition within a year or two after I was in the House of Representatives.† But after over a decade of putting forth his best efforts, Ford continually failed to be chosen as a speaker. Finally, he promised his wife Betty that if the speakership eluded him again in 1974, he would retire from Congress and political life in 1976. But far from returning to the farm, Gerald Ford was about to become the first person to have served as both Vice President and President of the United States without being elected to either office.   Suddenly, its Vice President Ford In October 1973, President  Richard M. Nixon  was serving his second term in the White House when his Vice President  Spiro Agnew  resigned before pleading no contest to federal charges of tax evasion and money laundering related to his acceptance of $29,500 in bribes while governor of Maryland. In the first ever application of the vice-presidential vacancy provision of the  25th Amendment  to the U.S. Constitution, President Nixon nominated then House Minority Leader Gerald Ford to replace Agnew. On November 27, the Senate voted 92 to 3 to confirm Ford, and on December 6, 1973, the House confirmed Ford by a vote of 387 to 35. One hour after the House voted, Ford was sworn in as Vice President of the United States.   When he agreed to accept President Nixons nomination, Ford told Betty that the Vice Presidency would be a nice conclusion to his political career. Little did they know, however,  that Fords political career was anything but over.   The Unexpected Presidency of Gerald Ford As Gerald Ford was getting used to the idea of being vice president,  a spellbound nation was watching the  Watergate scandal  unfold.   During the 1972 presidential campaign, five men employed by President Nixons Committee to Re-elect the President had allegedly broken into the Democratic National Committee headquarters in Washington D.C.s Watergate hotel, in an attempt to steal information related to Nixons opponent, George McGovern. On August 1, 1974, after weeks of accusations and denials, President Nixons Chief of Staff Alexander Haig visited Vice President Ford to tell him that the smoking gun evidence in the form of Nixon’s secret Watergate tapes had been exposed. Haig told Ford that conversations on the tapes left little doubt that President Nixon had taken part in, if not ordered, the cover-up of the Watergate break-in. At the time of Haigs visit, Ford and his wife Betty were still living in their suburban Virginia home while the vice presidents residence in Washington, D.C. was being renovated. In his memoirs, Gord would later say of the day, Al Haig asked to come over and see me, to tell me that there would be a new tape released on a Monday, and he said the evidence in there was devastating and there would probably be either an impeachment or a resignation. And he said, Im just warning you that youve got to be prepared, that these things might change dramatically and you could become president. And I said, Betty, I dont think were ever going to live in the vice presidents house.   With his impeachment almost certain, President Nixon resigned on August 9, 1974. According to the process of presidential succession, Vice President Gerald R. Ford was immediately sworn in as the 38th President of the United States.  Ã‚   In a live, nationally televised speech from the East Room of the White House, Ford stated, I am acutely aware that you have not elected me as your president by your ballots, and so I ask you to confirm me as your president with your prayers.   President Ford went on to add, My fellow Americans, our long national nightmare is over. Our Constitution works; our great Republic is a government of laws and not of men. Here, the people rule. But there is a higher power, by whatever name we honor Him, who ordains not only righteousness but love, not only justice but mercy. Let us restore the golden rule to our political process, and let brotherly love purge our hearts of suspicion and hate.   When the dust had settled, Fords prediction to Betty had come true. The couple moved into the White House without ever living in the vice presidents house.   As one of his first official acts, President Ford exercised Section 2 of the 25th Amendment and nominated Nelson A. Rockefeller of New York to be vice president. On August 20, 1974, both Houses of Congress voted to confirm the nomination and Mr. Rockefeller took the oath of office December 19, 1974.   Ford Pardons Nixon On September 8, 1974, President Ford granted former President Nixon a full and unconditional presidential pardon absolving him of any crimes he might have committed against the United States while president. In a nationally televised TV broadcast, Ford explained his reasons for granting the controversial pardon, stating that the Watergate situation had become â€Å"a tragedy in which we all have played a part. It could go on and on and on, or someone must write the end to it. I have concluded that only I can do that, and if I can, I must.† About the 25th Amendment Had it happened prior to the ratification of the 25th Amendment on Februayr 10, 1967, the resignations of Vice President Agnew and then President Nixon would have almost certainly triggered a monumental constitutional crisis.The 25th Amendment  superseded the wording of Article II, Section 1, Clause 6 of the Constitution, which failed to clearly state that the vice president becomes president if the president dies, resigns, or otherwise becomes incapacitated and unable to perform the duties of the office. It also specified the current method and order of presidential succession. Prior to the 25th Amendment, there had been incidents when the president was incapacitated. For example, when President Woodrow Wilson suffered a debilitating stroke on October 2, 1919, he was not replaced in office, as First Lady Edith Wilson, along with the White House Physician, Cary T. Grayson, covered up the extent of President Wilsons disability.  For the next 17 months, Edith Wilson actually carried out many presidential duties.   On 16 occasions, the nation had gone without a vice president because of the vice president had died or had become president through succession. For example, there was no vice president for almost four years after the assassination of Abraham Lincoln. The assassination of President John F. Kennedy on November 22, 1963, prompted Congress to push for a constitutional amendment. Early, erroneous reports that Vice President Lyndon Johnson had also been shot created several chaotic hours in the federal government. Happing so soon after the Cuban Missile Crisis and with Cold War tensions still at a fever pitch, the Kennedy assassination forced Congress to come up with a specific method of determining presidential succession. New President Johnson experienced several health issues, and the next two officials in line for the presidency were 71-year-old Speaker of the House John Cormack and 86-year-old Senate President Pro Tempore Carl Hayden. Within three months of Kennedys death, the House and Senate passed a joint resolution that would be submitted to the states as the 25th Amendment. On February 10, 1967, Minnesota and Nebraska became the 37th and 38th states to ratify the amendment, making it the law of the land.

Adolescents Motivation Toward the Environment Assignment

Adolescents Motivation Toward the Environment - Assignment Example Adolescents face lesser control over environment behaviors than academic behaviors. The present study postulates three hypotheses: first, increased environmental motivation clubbed with frequent environmental attitudes, second, it is greater in an environment than academic, third, it is more in older than younger students. All these studies were tested considering gender; however, the study has not examined gender differences in older students’ motivation toward the environment. In this research, a total of 200 students split into 5 age groups were chosen for the study. Out of these 200, a section of 74 has already participated in a similar study a year ago. The study found that adolescents reported a higher autonomy in their environment than academic behaviors and autonomous environmental motivation was higher in older than younger students. The study has certain limitations as all the samples were from a suburban, French-speaking middle-class white student. The sample was in very small scale to be precisely it is only 126 students. The findings say that the youth have better environmental behavior but increasing alienation from school. The research paper clearly states that there is a need to study whether the adolescents are motivated to adopt environmental behaviors and says that self-determination theory (SDT) put forward the fact that people engaged in environmental related behaviors have developed autonomous motivation towards those behaviors. The present study poses three hypotheses like increased environmental motivation correlates with frequent environmental behaviors, it is greater in environmental than education and autonomous environmental is higher in adolescents than in younger students. Though these hypotheses were tested considering the gender, no study was conducted on gender differences in adolescents motivation through the environment. Earlier researches in this field have been mentioned, but not included in the study

Task1 Essay Example | Topics and Well Written Essays - 750 words - 1

Task1 - Essay Example se the atoms of a metal within a crystal framework are flexible to shift from place to place or in any direction, the carbon steel becomes established with strength as opposed to pure metals which may go brittle in the absence of carbon. High Density Polyethylene which non-carbonated drink containers are made of is a linear polymer by nature so that this results into the existence of a ‘tightly packed structure’ within an HDPE material. Such property makes it possible for an HDPE to yield an increased density, hard texture, and an opaque look for this polymer is far from the tendency of branching upon high-temperature catalytic process of being derived from ethylene. The atomic geometry of an HDPE with an avergage molecular weight of 84,000 grams per mole is stabilized in equilibrium. Such is the case for HDPE that undergoes melting prior to the form required during the manufacture of plastic bottles. CFRP is composed of rigid material structure similar to that of a fibre glass and is aimed to acquire considerable strength despite the necessary lightness in weight for use in constructing an aircraft. A carbon fibre structure is built through textile weavings with resin application in order to come up with an epoxy polymer under reinforced condition which may as well be a composite of polyester, nylon, vinyl ester, or other relevant fibres. Hexagonally High Density Polyethylene Properties | Technical Information (HDPE). 2012. High Density Polyethylene Properties | Technical Information (HDPE). [ONLINE] Available at: . [Accessed 12 June

Outsourcing as a Class Struggle Essay Example for Free

Outsourcing as a Class Struggle Essay The world has a long history of class struggles. Karl Marx saw the conflict between classes in the roles they played in goods production. The upper class or the bourgeoisie reaped all the benefits from the labor of the lower class or the proletariat. The exploitation of the proletariat by the bourgeoisie caused the former to live in poverty with no means to buy the goods he himself produced. In today’s global economy, the class struggle between the new bourgeoisie and the new proletariat is evident in business outsourcing. This is where companies find external experts to do non-core jobs for them to efficiently manage production costs. The current trend crosses international boundaries in search of low wage earners to pass the jobs to. They transfer employment from industrialized countries to poor third world nations with low manpower costs.. The workers in the foreign country who got the jobs, however, got much less for what should be humanly equitable. Marx would see outsourcing as the exploitation of the working class by the capitalist class. In order to meet production targets, the workers would be made to work longer hours with the least pay. Marx would think that the sole intention of the capitalist class is to rake in profit at the expense of its workers who suffer work under unhealthy conditions and hours. Marx would likewise note that global operations would cause the detriment of local and established industries. The bourgeoisie’s capitalistic focus is on the maximum production that can be done in a day. It can weaken and destroy the proletariat but the proletariat has the means to fight off the bourgeoisie when it remains united in a common struggle,

Operations and Legacy of the Dell Corporation Essay -- Business, Compu

Portfolio Project – Dell, Inc. Dell, Inc.’s origins date back over 25 years ago when it was founded under the company name PC’s Limited (Edwards, 2007). This once small company got its start when founder Michael Dell began building personal computers for students at the University of Texas. Today, Dell has developed its product line to offer more than computers; they also sell entertainment and office equipment. Dell’s leadership, guided by the corporate code of conduct, has shown a clear commitment to environmental matters and frequently publicizes the ways in which the company has developed new techniques to reduce the company’s energy use and product waste (â€Å"Latest update,† 2010). The main reason for Dell’s success is their ability to manage the financial health of their company. This success is reflected in the firm’s financial statements. There are three main financial statements that should be evaluated to understand the financial status of a firm – the balance sheet, the income statement, and the firm’s statement of cash flows (Keown, Martin, & Petty, 2011). The balance sheet provides a snapshot of the firm’s financial position on a particular date and includes information about the firm’s assets, liabilities, and shareholders’ equity. This particular financial statement is an overview of what the firm owns and what the firm owes (â€Å"Beginners’ guide to financial statements,† 2007). An analysis of Dell’s current balance sheet shows that they have approximately $40 million in assets - of which $29 million are current assets. This means that the firm expects to turn this amount of current assets into cash within the next 12 months (Keown, Martin, & Petty, 2011). Further analysis of Dell’s balance sheet reveals that the fir... ...1087&p=irol-reportsAnnual Keown, A. J., Martin, J. D., & Petty, J. W. (2011). Foundations of finance: The logic and practice of financial management (7th ed.). Upper Saddle River, NJ: Prentice Hall. Latest update on Dell corporate responsibility progress. (2010, October). Retrieved from http://content.dell.com/us/en/corp/d/corp-comm/cr-newsletter.aspx Loan rates. (n.d.). Omniglot. Retrieved from http://www.omniglot.com/info- articles/chicago/loans-rates.html Ogg, J. C. (2011, January 27). 2011†²s new dividend candidates from giant companies. 24/7 Wall Street. Retrieved from http://247wallst.com/2011/01/27/2011s-new-dividend- -from-giant-companies-amgn-brk-a-dell-ebay-emc-kss-csco-aapl/2/ Peavler, R. (n.d.). Use profitability ratios in financial ratio analysis. About.com. Retrieved from http://bizfinance.about.com/od/financialratios/a/Profitability_Ratios.htm

Conclusion and Recommendations

A Study of Criminal Justice Major Undergraduate College Students And Their Perceptions of the Criminal Justice System in Comparison with other Individuals who have Lesser Knowledge of the SystemChapter 1: IntroductionCriminal Justice is among the most misunderstood factors of the society. There appears to be different sides of perception regarding this matter from different sectors of the human community. The divisions primarily are based from two major views. The first division is where the knowledgeable individuals belong.They are those who are more aware of the situation and the theories that underlie it. While on the other side of the division are those who primarily base their understanding upon what is actually obvious. They intend to comprehend with what Criminal Justice through the basis of the actual situations that happen in the society. This is where misconception of the whole idea of what crime, what justice and what Criminal Justice is as a whole.In this paper, the diffe rence of the two major perceptions addressed earlier with regards the reality of Criminal Justice shall be discussed. More likely, this study shall be directly focused upon the importance as well as impact that education has on individuals who have not gained deeper understanding of what Criminal Justice is. The idea is to compare their perceptions with others who are simply basing their beliefs regarding the said issue on obvious occurrences.A Study of Criminal Justice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Page 21.1  Ã‚  Ã‚  Ã‚   Background of the StudyThe American society, although they are noted to be among the nations having the most number of laws and regulations with regards crime becomes the primary victim of crime itself during the past centuries. Why does this happen? Why the American society and how come they are becoming the target?It could not be denied that there are numerous members of the American population that belongs to the minorities. This population particularly includes th e immigrants from other countries and other ethnic groups present within the American territories.For this reason, cultural diversity is indeed obvious within the said society. Cultural diversity then particularly causes the differences of the people living in one community making personal conflicts not that impossible to occur.As a result, more and more crimes are being committed by those who are non-Americans as they are overwhelmed with the life that faces them in a foreign land which is a lot different from the way they live their lives within their own countries. One fruit of the said conflicts is that people are forced at times to commit mistakes against the law, worse, they commit crimes against their fellowmen bringing grief and alarm to the whole community.How then do people view these dreadful situations in the society? Sadly, not everyone understands the whole picture of the story in one glance alone. This means that there is a need for deeper understandingA Study of Crim inal Justice  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Page 3 to really be able to comprehend with what is happening. The application of justice in the society also becomes a lot more questionable as the years pass. This is the reason why many individuals have a different perception as to the uprightness and the effectiveness of the Criminal Justice System in the society.1.2  Ã‚  Ã‚  Ã‚   Statement of the ProblemTo be able to have a deeper understanding of the study being made, the problem statement that follows shall be addressed carefully within the paper:â€Å"Criminal Justice is a factor of the social regulation where several groups of people are involved. Understanding the said matter in a more objective way is not that easy. At times, only those who are able to gain knowledge regarding the said issue could actually comprehend to the said system that governs the human conflicts in the society today.This is the reason why the clarification of the said idea should be given closer attention by r esearchers of the said field.†1.3  Ã‚  Ã‚  Ã‚   Research QuestionsTo be able to have a guide or a determining outline for the completion of this study, the following questions shall be answered during the process of this research: ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Does education have an influence on beliefs and understanding regarding Criminal Justice?   

Vampirism in the Fall of the House of Usher

Bethany Risinger English 2341. 02 Dr. Watson September 20, 2011 Vampirism in â€Å"The Fall of the House of Usher† The theme of vampirism occurs several times throughout â€Å"The Fall of the House of Usher† written by Edgar Allen Poe. He shows this theme through many actions of the characters and his use of diction. The three main paths of discovering the vampire theme is to closely examine three important instruments within the story. The three instruments used include Roderick Usher, Madeline Usher, and the House that the two live in.Roderick Usher is used by Poe to demonstrate the vampire theme in two ways. In the launch of the short story, Roderick is described with both physical and mental strangeness. His physical being is characterized as â€Å"terribly altered† (152), having a Hebrew nose, and with a ghoulish color of skin. These descriptions do not give an array of a normal human being. Edgar Allen Poe even writes that the narrator â€Å"couldn’ t connect it’s arabesque expression with any idea of simple humanity† (152). There is obviously something wrong with Roderick physically to where he did not look like a human.These physical alterations are symbolisms for a vampire figure. Hebrew noses are known to be rather large and pointed downward, giving us the imagery of Dracula, a widely known vampire, who is described as ghoulish looking and with a long, pointed nose. This facial feature, along with the pale albino-like skin color can give us the mental image of a vampire. Although Roderick’s physical features are important examples of the vampire theme, his mental unstableness is of more importance to this theme.His thoughts and views of things that happen make the idea of vampirism more evident. Roderick mentions that there is an extreme sense of terror and superstition apparent in the house, in the events that were happening, and in ones soon to happen. He is filled with hysteria along with nervous agit ation and a mental disorder. When Roderick mentions that â€Å"sooner or later (he will) abandon life and reason all together† (153), he suggests that his life will soon come to an end.His life coming to an end could mean that he will die, but looking through the vampire lens, it could mean that he would soon become immortal (abandoning reason). Madeline Usher, Roderick’s sister, is a very important example of the vampire theme in this story as well. Although she is seldom seen, only 3 times, she is a very important part of the plot and of the vampire theme in â€Å"The Fall of the House of Usher. † Throughout the story she is secretly referred to as the terror described by Roderick and the narrator.When the narrator watches Madeline disappear in her retreat, he is filled with a state of mental numbness, hinting that she was a terrorizing scene. Ironically, the period of the most vampiristic quality is when Madeline dies. When she dies, the two men, Roderick and the narrator, put her in a coffin and then in a locked away donjon (dungeon). The importance of this part, is that the two guys not only put her in the coffin, but they screw the lid on and lock the large door to the tomb as if to keep her from escaping.If she were dead, she wouldn’t try to escape, so why bolt everything up? Only if they were burying the undead (hint) would they feel the need to secure everything to where she could not get out. Another way that Madeline is an example of vampirism is when she comes back alive, which we later find out she was never dead, she escapes the coffin and tomb and comes forth to the two men and she â€Å"bore him (Roderick) to the floor a corpse, and a victim to the terrors he had anticipated† (161).In the vampiristic view of this particular scene, it could be suggested that the terrors Roderick spoke of were of Madeline being a vampire and of her hunt to make himself a vampire as well. This might be the reason that Roderick in vites his friend, the narrator, to come visit. Roderick probably thought that they two could defeat Madeline and overcome the terror that would ultimately consume Roderick. One last validation that makes â€Å"The Fall of the House of Usher† have a vampiristic theme is the fact that the house itself has a vampire feel to it as well.The structure is defined as gothic, large, and lofty. When images of a vampire-inhabited house, one thinks of a large, dark, spooky place. Not only does the house have an appearance of a vampire, it has the power to suck the life out of people as well (metaphorically speaking). At the very beginning when the author is first describing the house, he already has a sense of uneasiness about himself. He states that there is a â€Å"utter depression of the soul† (149) and does not feel at ease anymore.After entering the house and staying with Roderick for a few days, it becomes apparent that the narrator is getting more and more apprehension to t he house and its inhabitants. Staying in the house with Roderick affected his mental awareness to a lot of things. He begins to hear the same noises that Roderick has head and becomes very engulfed with terror, just as his friend Roderick is. The house is a symbol for vampirism because it sucks the normality of the narrator’s thoughts and feelings out and inserted those of Roderick’s.The vampiristic theme in â€Å"The Fall of the House of Usher† is a very easy one to pick out, one just has to read the story in a different way than before. To a person reading it plainly, they might not catch the little things that could hint to vampirism. For example, the blood-red moon described at the end could just be the color or the moon on a random night, but for a person reading the story in a vampiristic viewpoint, they can see that blood-red includes the word â€Å"blood† which is the main focuses in vampirism. Vampires suck blood.

Deconstruction of a Web Page Advertisement

Deconstruction of a Web Page Advertisement Since its conception, the media has been hugely influential in the development of the society. The media can be used to drive public opinion, report on current news and advance some social values. The media is at best a complex genre which may be broken down into a large number of sub-genres e.g. news stories, opinion columns, advertisements and horoscopes to name but a few. One of the key facets of the media is the advertising sub-genres.Advertising We will write a custom essay sample on Deconstruction of a Web Page Advertisement specifically for you for only $16.05 $11/page Learn More Croteau and Hoynes suggest that the heavy emphasis of advertisements in media is due to the fact that advertisers are the dominant sources of revenue for most modern media[1]. The influence that advertisements have on the people is colossal as can be inferred from the rise in sales for corporations that engage in large-scale advertisement. Most advertisements are therefore ke en to include messages that are beneficial to the advertisers. Texts represented in advertisement can signify a myriad of meanings apart from the very obvious message that the advertisement image purports to sell. An image can denote varying directions and be made to evoke deeper sentiments from the viewer and from simple image, one can build up an entire story. All this is in an attempt by the creator of the advert to persuade the consumer to think, feel or act in a predetermined manner. This paper shall set out to deconstruct and discuss a particular advert so as to show how it relates to a wider set of issues. This shall be in an attempt to articulate that advertisers normally embedded a lot of ideas and sentiments into an advert so as to manipulate the intended consumer into acting in some manner that is desirable manner. Description of the Advertisement Advertising is defined by Lester as any form of non-personal presentation and promotion of ideas, good and services by an iden tified sponsor[2]. In this particular scenario, the advertisement is of a software application called â€Å"The Box† that allows users to make video calls over the internet. The primary objective of the advert in this case is to promote the sale of the product being advertised. The product is sold online in a website and therefore the advertisement will exist within the context of a website. The text analyzed consists of a rectangular bold lined frame which is surrounded by a faint shade of gray. Within the frame, there is an illustration of a box and an oval.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The box contains significant landmarks such as the tower of Eiffel, the Statue of Liberty and the Big Ben clock tower. This is connected by gradually increasing size rings to an oval containing the image of a mother and two children looking on to a computer screen on the top lef t is written a short message Let them see who theyve been missing. The Deconstruction Process Lind and Brzuzy suggests that owing to the adverse effect that advertisements can have as they influence the opinions of people and sway peoples attitudes, being media literate is of importance[3]. Media literacy includes being able to actively deconstruct what is seen in the media and particularly pertaining to advertisements. The deconstruction process involves a breaking down of the complete whole into various components so as to enable a deep analysis and criticism of the text or image contained[4]. n the advertisement context, this shall enable one to understand the two levels of meaning i.e. the denotative meaning which is the obvious message that the advertisement contains and the connotative meaning which has to do with the symbols and the association of this symbols with some experience of knowledge shared by the targeted audience[5]. The first step in the deconstruction process is to recognize that owing to the fact that the media message, web advertisement in this case, was constructed, there has to be someone responsible for its construction. Hence answering the question who created the message? or â€Å"whose message is this?† is the first stage in deconstruction. In this scenario, I am the creator of the message and the message is meant to advertise a software application for making video calls over the internet. Having identified the creator of the advertisement, one can then positively identify the goal behind the creation. The goal for this advert is to elicit people to purchase and use the online video calls software product. The second phase in the deconstruction process involves identification of the target audience. This phase can be expansive since one has to look at various attributes of the target audience. This will include their age, ethnicity, profession, etc. In the Box advert, the targeted audience is people who have long distance r elations.Advertising We will write a custom essay sample on Deconstruction of a Web Page Advertisement specifically for you for only $16.05 $11/page Learn More The age group mostly covers young children and young couples. In the image presented in the advert, we see a young mother and two little children hinting that the ad might be targeting young families who have one of their relations at a long distance. The picture portrayed depicts an entirely white family which might infer that the ad might be targeting people of Caucasian ethnicity. The next step involves looking at the text of the message. This calls for a simple review of the words and images portrayed in the advert so as to confer the most obvious suggestions made. In this advert, there is a box containing various landmark features, an oval encircling a mother and her two children who are all staring at a computer screen and the words let them see who theyve been missing†. From the message contained in the advert, the following subtext can be inferred:- The box contains landmark features from London (the clock), Paris (Eiffel tower) and America (the Statue of Liberty). This suggests that the application being advertized possess the ability to interlink the locations that are represented by the various features despite the locations being far apart geographically. The theme of reconnection is also advanced by the wordings which suggest that the family in the picture is finally afforded a chance to interact with their distant relation as a result of the application software being advertised. Galpin suggests that when deconstructing a text, the primary objective is to draw attention to conflicting logic or to offer insight into what may not have been explicitly represented in the text[6]. The next step therefore involves trying to discover what the advert may have implied but not explicitly stated. The message suggests that from using the Box, the family will be drawn cl oser. This is depicted in the image of the mother and her two little children who are all in close proximity even as they use the product. The advertisement also suggests that the use of the products results in the happiness of users on both ends of the line. While the faces of the mother and her children cannot be clearly made out, a look at the computer screen reveals smiling faces which implies that the people are happy as a result of using the Box. Thomas Mickey asserts that one of the core aims of advertisements is to have the consumer identify with the product[7]. To this end, the image of the young family with the husband away for some length of time is one that most people prospective users can relate to. The advert portrays a modest lifestyle by its depiction of an average family.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The images are not glamorized or highly classy and the family in the picture is young and average looking. The family is photographed under the background of neatly stacked rows of books and files. This is a study room setting that most people in the western world can relate to. This familiarity will appeal to the prospective customers who will mostly be middleclass families. In addition to the main objective of promoting a product, most advertisements express some values that may be held by the society or by the advertiser. Some of the values expressed in this advert are that being happy comes as a result of being connected with loved ones. However, this advert also expresses some values that have been deeply entrenched in our society. The media has over time been accused of propagating the patriarchal theme in the society. This has mostly been done by making the male figure play a dominant role while keeping others (women) in the shadows[8]. This advertisement in a subtle manner p lays this stereotyping role. The images presented show a mother with her two children which implies that the female figure is the one who is left at home to tend after the children as the male figure goes out to fend for the family. This stereotypical view of the female as the home maker is detrimental to the women empowerment efforts. Key to the selling of an ideal is the use of various tools of persuasion. Persuasion in advertisement makes use of knowledge or beliefs that the consumer holds. However, consumers have an idea about how advertising tactics work to affect persuasion and therefore subtle tactics must be employed for effectiveness[9]. The Box advert engages the use of a homely looking family. The setting is also not lavish or glamorous thus creating an appeal to a wider class of people. The wordings of the advert are also persuasive as they incite the viewer to reconnect with the person whom they have been missing by use of this particular product. The box in the advert is given a warm and engaging colour which suggests that using the product can indeed bring about a warm feeling to the person. This advert suggests that a family that is in constant communication is a united and happy family. While this may not necessarily be true, this is a positive message that is advanced by the advert. In addition to this, the advert show cases a health looking simple family thus suggesting that one does not require to be sophisticated so as to be happy. However the Advert fails to incorporate people of various racial and ethnic identities thus propagating the theme of racism. Neglecting of the other races is negative as it may lead to animosity amongst the other races who may feel sidelined. The final stage in the deconstruction process involves gauging the totality of the advert presented[10]. The Box advert fails to tell a conclusive story as there are various important pieces of information left out. From the advert, one cannot tell of how much the calls wil l cost or if there are any negative effects that may arise as a result of the usage of the software product. One could obtain more information on the product by visiting the website which will provide a more detailed description of the product. Conclusion Because of globalization and the ever increasing influence of media outlets in our lives, we need to possess the skills necessary to process and evaluate the constant barrage of media information that is presented to us. Deconstruction of advertisements presents an important front from which to initiate this critical assessment of the media so as to enable us to recognize and therefore avoid the negative influences and/or misinformation that media may cause. This paper set out to deconstruct an advertisement of a software product called The Box so as to critically analyze the advert and show how it relates to a wider set of issues. This paper has undertaken a detailed deconstruction of the advert and it has been observed that the a dvert can have far reaching messages embedded in that the lay person can detect. It is clear from the discussions presented that even a simple advertisement can have stereotypes and untruthful sentiments contained therein. From this paper, it can be authoritatively stated that media criticism empowers an individual and helps them to shun any negative influence that the media may present. These skills are especially relevant in today’s world where newer technologies are continually widening the reach of the media therefore making us more exposed to advertisements than ever before. Bibliography Croteau, D Hoynes, W. Media society: industries, images, and audiences. Pine Forge Press, 2003. Galpin, R. Erasure in Art: Destruction, Deconstruction, and Palimpsest. 2008, viewed on richardgalpin.co.uk/archive/erasure.htm. Roman, A. Critical De-construction of Media Messages. 2008, viewed on fabc.org/offices/osc/docs/pdf/Critical%20De-Construction%20of%20Media%20Messages.pdf./ Media L iteracy. How to Deconstruct A media Message. New Mexico Media Literacy Project, 2007 Lind, A Brzuzy, S. Battleground: women, gender, and sexuality. Greenwood Publishing Group, 2008. Thomas, M. Deconstructing public relations: public relations criticism. Routledge, 2003. Leiss, W, Kline, S Botterill, J. Social communication in advertising: consumption in the mediated marketplace. Routledge, 2005. Haugtvedt, P., Herr, P Kardes, F. Handbook of consumer psychology. CRC Press, 2008. Lester, P. Visual communication: images with messages. Cengage Learning, 2006. Footnotes D Croteau W Hoynes. Media society: industries, images, and audiences. Pine Forge Press, 2003, p.70. P Martin Lester. Visual communication: images with messages. Cengage Learning, 2006, p.75. A Lind S Brzuzy. Battleground: women, gender, and sexuality. Greenwood Publishing Group, 2008, p.319. A Roman. Critical De-construction of Media Messages. 2008, viewed on fabc.org/offices/osc/docs/pdf/Critical%20De-Construction% 20of%20Media%20Messages.pdf. Ibid. R Galpin. Erasure in Art: Destruction, Deconstruction, and Palimpsest. 2008, viewed on richardgalpin.co.uk/archive/erasure.htm. M Thomas. Deconstructing public relations: public relations criticism. Routledge, 2003, p.53. W Leiss, S Kline J Botterill. Social communication in advertising: consumption in the mediated marketplace. Routledge, 2005, p.284. C Haugtvedt, P Herr F Kardes. Handbook of consumer psychology. CRC Press, 2008, p.556. A Roman. Critical De-construction of Media Messages. 2008, viewed on fabc.org/offices/osc/docs/pdf/Critical%20De-Construction%20of%20Media%20Messages.pdf.

A quick simple guide to becoming healthier and happier at work

A quick simple guide to becoming healthier and happier at work We spend almost 8 hours at work every day  and about 6 of those hours we are sitting at a desk with little to no activity. Sitting at a desk for long periods of time is not healthy for our bodies and it is not recommended. We need to get our blood flowing and while sitting in a bad posture and eating unhealthy foods does not help; we do have healthy alternatives. With little changes such as standing desks, 5 minutes of activity, and swapping sugary drinks for more water, we can help our bodies stay healthy. Being happy and healthy at work increases productivity and your overall mood at work. Healthy employees are happy employees! Here are some great tips for becoming healthier and happier at work.Source [ Ultimate Mats ]

Final Essay Example | Topics and Well Written Essays - 2500 words

Final - Essay Example he company continued the production of sports car over the next few decades, only venturing outside the sports car market in the 21st century with Cayenne Porsche being released in 2003 and then Panamera Porsche being released in 2005 (Henderson &Reavis, 2009). Nevertheless, the early 1990s were not good business years for Porsche, which saw a slump both in its production and market, such that the company was only selling 14,000 during this period, having been able to sell over 50,000 units before. Regardless of the upheavals in the car product market, the engineering services market for Porsche remained stable, owing to the fact that the company was offering the engineering services to virtually all automobile makers in the market through its Porsche Engineering Group (PEG). It is out of this trading activity that Porsche was able to earn around 60% of its pre-tax profits, with the product market making up for the rest 40% of the company’s revenues (Leffingwell, 2011). Porsche’s move towards acquiring the Volkswagen Group started in 2005 when the company acquired a 20% stake in the company, which was then followed by an increase in the percentage of the shares acquired to 31.5% by 2007. However, the acquisition of Volkswagen by Porsche has remained a controversial issue, owing to the fear that the company’s products will degrade in value, while the customers for the Porsche’s engineering service might eventually quit their engagement with the company, due to its partnering with a large automaker, which produced and sold over 6 million vehicles in 2007 (Henderson &Reavis, 2009). It is this fear that poses the risk for Porsche’s possible loss of revenues, owing to the fact that the engineering services sold to the other automakers contributed the highest percentage of Porsche’s annual revenues, and thus the cutback in selling these services will affects the company’s financial position and profitability. The acquisition of Volkswagen also threatens to